Bikes

Load up your maps and let the exploration begin! The Search C Framekit from Norco scoffs at the typical routes, churning through all manner of backroads thanks to a stiff, full carbon frame and Norco's Power Chassis technology. ARC Endurance engineering creates a supple ride quality with considerable tweaks to the seat post, seat tube, and rear stays. Your eyes will well up with happy, happy tears. The Search comes ready for adventure with frame-bolstering Armor Lite resin and "future-proof" universal internal cable routing. The Search C Framekit is the backbone of your next adventure.

Main street, side streets or forest trails. Your choices are limitless with the versatile Rove.

Push the pace on climbs, let loose on the descents. This aluminum hardtail gives you a feel for the trail with balanced, confident handling and a plush suspension fork. Built on a lightweight ALUXX aluminum frame that features classic hardtail design and the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC and trail riding. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It's a confident ride that's perfect for ambitious riders who want to take their off-road skills to the next level. Wheel size: - Sizes Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

Push the pace on climbs, let loose on the descents. This aluminum hardtail gives you a feel for the trail with balanced, confident handling and a plush suspension fork. Built on a lightweight ALUXX aluminum frame that features classic hardtail design and the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC and trail riding. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It's a confident ride that's perfect for ambitious riders who want to take their off-road skills to the next level. Wheel size: - Size X-Small: 27.5-inch - Sizes Small – Medium: 27.5-inch or 29-inch - Sizes Large – XX-Large: 29-inch

Get a feel for the trail with this all-new aluminum hardtail made for aspiring singletrack riders. It features stable, fast-rolling 29-inch or more-playful 27.5-inch wheels so you can push the pace on climbs and let loose on the descents. Built on a new lightweight ALUXX aluminum frame that features classic hardtail design plus the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC or light trail terrain. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It's a confident ride that's perfect for ambitious riders who want to take their off-road skills to the next level. Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch

A bike with a larger following than we'd ever anticipated, the Atlas is the perfect bike for those times when bigger is better. Our 24" wheeled BMX features a throwback to our racing ancestry. The Glossy White finish is completed with race-inspired geometry, a linear-pull brake, and even a We The People Patrol stem and 33T sprocket, allowing you to really put your foot down and get your sprint on. Whether you're down the trails, at the pump track, or just heading into the city, the Atlas is so much fun to ride, you'll have a hard time putting it down.

The Audio is built around a larger 22" diameter wheel, providing a more stable ride without sacrificing the classic BMX look and feel. Perfect for the die-hard trail dogs or taller riders looking for a bike more fitting to their size without having to resort to a bike that simply isn't BMX. Using the full chromoly aftermarket spec frame, we designed a fork with an even sturdier and bombproof steer tube/crown area allowing you to push this thing as hard you can. We spent an incredibly long time dialing in the geometry on the Audio, as well as developing our own range of 22" specific parts like the Logic rim and Overbite tire. A bike that will surprise you with how well it rides, the Audio is leading the pack in the 22" revolution.

BATTLESHIP is a name synonymous with new-school street riding and ultimate strength and durability. Taking one of the most popular technical street frames on the market and adding a full aftermarket PRO parts package, the Battleship is the greatest street bike ever made. Now featuring the brand new 15mm-offset Battleship fork and a full ECLAT/We The People parts package, this is a bike that any of our team could ride straight out of the box with zero compromise. A full custom bike in every sense of the word, the Battleship carries a full Lifetime Guarantee on the frame and fork, giving you full confidence that you are riding a bike designed to ride at the highest level possible.

Built upon a frame of which most other aftermarket frames would be envious, the Crysis is wrapped in a generous helping of We The People parts, including the all-terrain 2.35" Overbite tires, Logic sprocket, and the Logic front load stem, new for 2021. The Crysis is available in 20.5" or 21" top tube sizes, both using our invest cast wishbone and taller 127mm head tube for a super clean and refined look.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

Taking our "do-it-all" aftermarket Revolver frame and draping it in some high-end components, we've managed to create an incredibly sophisticated and balanced bike for the kind of rider that appreciates the finer things in life. The longer 21" top tube and perfect all-round geometry make the Revolver perfectly comfortable on any terrain from the deep end of a bowl to the main line of your local trails or even the back streets of a big city. The harder 28-9 gearing gives this rig plenty of juice when the time for pedaling fast comes into play, and the full assortment of ECLAT Dura chromoly pegs and hub guards allow you to gun it down any rail in sight. Wrap it up with a lifetime-guaranteed ECLAT Storm fork and a Skipper Green paint finish, and the need to build a custom bike no longer exists.

The Astron is our fully-fledged skatepark machine with a visual appearance that will leave the competition in envy. In addition to the lower standover and responsive park-inspired geometry, the Astron is kitted out with a Salt gyro setup and lighter Saltplus 2.30" Burn tires, making it the weapon of choice for the technical park rider who wants a bike with an unmatched parts list and a paint finish that can't be found anywhere else.

The Asura features a lightweight but tough Chromoly/steel frame, a 100mm travel fork, and a stacked list of Radio, RST, and Tektro components that make a fun and exciting 26" machine that you won't be able to put down. It's ready for serious all-terrain fun on the streets, jumps, and pumptracks.

The Asura Pro uses our full Chromoly aftermarket dirt jump frame as a base and then injects a pro level parts upgrade in the form of a Manitou Circus Comp fork, Tektro hydraulic disc brake, and fully sealed Radio Pro DJ wheels. Perfect for blasting the trails, sessioning the skatepark, or even street missions, the Asura Pro is a bike that might just surprise you with how versatile it is.

For those times when bigger is better, we offer a full range of 26" bikes that are ready for serious all-terrain fun. The 26" Fiend features a lightweight 6061-T6 alloy frame, a 100mm travel fork, and an 8-speed gear setup, making it perfect for both fun on the pump track and shredding in the streets. This is one fun and exciting 26" machine that you won't be able to put down.

A truly exceptional bike—bettering itself year after year, the Griffin is built onto a competition-spec 6061-T6 alloy frame and boasts components from Maxxis, RST, Tektro, Race Face, and FSA. Now in a mesmerizing Cobalt Green paint finish, our mid-level dirt jump machine is a bike that you can't get enough of.

A new kind of bike, the Legion is an urban weapon designed to ride through it all, one wheel or two. We designed our very own 6061-T6 alloy frame with "wheelie-specific geometry", making it super responsive and easy to pick up and maneuver, yet stable at high speeds. With the frame being alloy, it's low in weight but tough enough to handle anything you can throw at it (or throw it at!). Fully sealed Radio Pro wheels with massive 2.2" Radio tires and Tektro disc brakes, front and rear, make this wheelie machine simply unbeatable and unlike anything else out there right now. This year we tweaked the geometry, added a wild new paint finish, and added a full disc setup to the front.

Simply for shredding. All-new for 2021, the Minotaur is a dirt/pump track beast with a full 6061-T6 alloy frame for performance, as well as our own rigid chromoly fork for simplicity, speed, and style. By using a rigid fork, we were able to not only offer an easily upgradable bike with a pro-spec alloy frame for a much lower price but also create a bike that simply didn't exist yet. The Minotaur is a bike that's as fun to ride as it looks. With camo Radio Helix tires and a rigid fork, this is one lively bike design for nothing but fun!

The Xenon Expert is the next step on the ladder to the top. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts, our very own aftermarket Clipper Junior rims, and parts from Promax and Tioga, the Xenon is a natural-born winner.

The Xenon Expert XL features a full parts overhaul. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts with tensioners, our very own aftermarket Oxygen tires, and Clipper Expert rims, the Xenon is a natural-born winner.

The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. The Xenon Mini might be small in size but packs a real punch in power. We spared no details here—with forged disc-ready dropouts, our very own aftermarket Clipper Junior rims, and parts from Promax and Tioga, the Xenon is a natural-born winner.

The Xenon Pro XL features a full spec upgrade and Pro XL-sized geometry. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts with tensioners and our very own aftermarket Xenon stem, Oxygen tires, and Argon Pro rims, the Xenon is a natural-born winner.

Buying a bike for your child can be daunting—that's why we developed the Zuma range to make it easier. Based on the concept of a kid-sized MTB bike, the Zuma bikes are incredibly lightweight. They feature a carefully researched geometry and are designed specifically around smaller riders as the perfect balance between a bike for a child to learn the basics on and a more advanced MTB for off-road riding conditions and weekend rides with the parents. These carefully spec'd bikes feature a super lightweight alloy frame and fork with double-wall rims and children's-specific aftermarket components from Promax, KMC, FSA, Vee Rubber, and Satori, making them suit the rider's size perfectly while keeping the look, feel, and ride of a high-end, full adult size MTB. Children are the future, and the Zuma line is designed to give them the best possible start for that future.

The Alight Disc is redesigned with a fast and fresh outlook, and is equipped with comfort touchpoints, accessory mounts and dependable components, making this a versatile flat-bar road bike perfect for commuting and keeping an active lifestyle. Versatility Equipped with integrated mounts for fenders, a rear rack, and a kickstand, the Alight lets you customize your accessories so you can make room for all your essentials and stay clear of debris. Comfort Staying comfortable on your daily rides is a non-negotiable, so the Alight comes with shock-absorbing grips, a compliant D-Fuse seatpost, and a pressure-relieving saddle. Control The Alight's powerful disc brakes work in dry or wet conditions, and with the increased fork clearance, you can install up to a 40c tire, which allows for greater traction.

Ride The Road To Freedom. Whether it's navigating asphalt or venturing through an unpaved shortcut, the Avail AR is smooth on flats, spry on climbs, and confident on descents. Ker Performance Factors: - Comfort The lightweight ALUXX frame features the latest women’s endurance geometry with an Advanced-Grade Composite fork and D-Fuse seatpost to diminish vibrations. - Control The Avail AR comes with 32c tires that ride steady on-road and off and is compatible with tires up to 38c (select models are tubeless). Maintain precise handling with the OverDrive steerer and powerful disc brakes. - Carrying capacity This bike also accommodates a rack and fenders to keep you equipped on longer hauls. Techs and Features: - ALUXX Aluminum Technology This Performance level frame material features 6061 alloys with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. - Compact Road Design When introduced by Giant in the 1990s, Compact Road revolutionized the look and feel of high-performance road bikes forever. A downward-sloping top tube (from the headtube to the seat tube) creates smaller front and rear triangles for a lighter, stiffer bike. It also makes it easier for riders of all sizes to have a perfect fit. - D-Fuse Seatpost The proprietary “D” shaped composite seatpost damps vibration, resulting in a smooth, compliant ride. - Overdrive Designed to provide precise front-end steering performance, this fork steerer tube technology uses oversized headset bearings (1 1/4” lower and 1 1/8” upper for road, 1 1/2” lower and 1 1/8” upper for mountain) and tapered steerer tube work in conjunction to provide optimal steering stiffness. - Tubeless System Engineered with proprietary Dynamic Balanced Lacing technology, this tubeless-ready composite WheelSystem delivers superior efficiency, pinpoint control, and comfort.

Feel More Connected To The Trail With The All-New Lurra. Built for charging up singletrack climbs and diving into fast, flowy descents, this hardtail trail bike is simplicity at its best. Key Performance Factors: - Optimal Trail Design Lightweight ALUXX SL-grade aluminum hardtail frame with a steep seat tube angle optimizes your input when powering up climbs and hammering on the flats, resulting in greater efficiency and speed. A 66-degree head tube angle offers confidence on steep descents, while the 438mm chainstays keep it feeling stable and playful. Frame sizes are paired up with wheel sizes, providing the ideal fit for you and where you want to ride. - Boosted Confidence Take on technical terrain with the 130mm of plush front suspension, high-volume tubeless tires offering extreme traction on roots, rocks, and ruts, and a dropper seatpost allowing you to get low and ride with control. - Adventure-Ready The Lurra comes equipped with mounts for two water bottle cages and additional mounts on the underside of the top tube allow riders to add a small gear bag for stowing tools. Internal cable routing keeps the important stuff tidy and protected, so you can stay focused on the ride ahead. Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – Large: 29-inch

With its quickness, durability and lightweight feel, this reengineered STP gives you more pop to help you up your game and do it with style. Made with a gusset-free ALUXX aluminum frame and 26-inch wheels, it has a low saddle height and taller front end so you can rail corners and stick your landings. Disc brakes will help you stop on a dime, and a 120mm suspension fork lets you go from fast street riding to rugged trails with total control. Available in two sizes, Regular and Large, for riders of all heights.

GET ON THE DIRT AND RIDE YOUR WAY TO YOUR FIRST SINGLETRACK. TEMPT IS THAT FRIEND THAT OPENS A WHOLE NEW WORLD TO YOU. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt's performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. XC Control A suspension fork offers control, comfort and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel. HIGHLIGHTS ALUXX ALUMINUM This performance level frame material features 6061 alloy with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. FRONT SUSPENSION 80mm (XS) or 100mm (S-L) with hydraulic lockout and preload adjustment. DISC BRAKE EQUIPPED Powerful disc brakes for confidence and control. 2.4-INCH TIRE CLEARANCE Enough room to run up to 2.4-inch wide tires, for added traction. INTERNAL CABLE ROUTING Derailleur and rear brake cables are routed internally for a weight-saving, clean look with better performance. DROPPER SEATPOST COMPATIBLE 30.9mm seattube diameter and clean internal cable routing allows for easy dropper seatpost upgrade. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Small – Large: 29-inch

Get On The Dirt And Ride Your Way To Your First Singletrack. Tempt is that friend that opens a whole new world to you. Key Performance Factors: - Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable, and durable. - Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. - XC Control A suspension fork offers control, comfort, and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel. - ALUXX Aluminum Technology This Performance level frame material features 6061 alloys with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch

Experience The Perfect Combination Of Speed, Versatility, And Comfort With The Thrive - Your lightweight and sleek solution for turning commutes and fitness rides into an enjoyable part of your daily routine. Featuring an aluminum frame, pressure-relieving grips and saddle, and tubeless tires. Ride your way to better health with ease and style Key Performance Factors: - Light and Durable The Thrive features a lightweight and durable aluminum frame, composite fork, balanced geometry, and flat handlebar for ultimate efficiency and control. - Maximum Comfort Take on longer rides with ease and comfort with pressure-relieving grips and saddle, as well as a shock-absorbing D-Fuse seatpost that minimizes road vibrations and bumps – ensuring a smooth and controlled ride from start to finish. - Functional Versatility Featuring hidden frame mounts, the Thrive can be easily outfitted with a rear rack, fenders, and kickstand to make it suitable for commutes, fitness rides, or long-range adventures.