Bikes

With a full range of sizes from 14” for the first-time rider, all the way through to a 26” wheeled machine for the aspiring rookie, there is a ZUMA for every rider. These carefully spec’d bikes feature a super lightweight alloy frame and fork with double wall rims and children specific aftermarket components from Promax, KMC, FSA, Vee Rubber and Satori, making them suit the rider’s size perfectly, but look, feel and ride just like a high-end full adult size MTB.

With its lightweight ALUXX aluminum frame, upright positioning and high-quality parts that give it a smooth, comfortable ride, the Escape Disc is totally versatile and totally fun to ride. It now features a high-quality composite fork and innovative D-Fuse seatpost. Both are great for smoothing out rough roads, absorbing shocks and vibrations, and giving you a smoother, more comfortable ride. The disc brakes deliver powerful braking performance in dry or wet conditions, and the 700c wheels with Giant EasyRide Tubeless tires (on select models) keep you rolling with speed, efficiency and a reduced risk of flats. As an added bonus, there’s clearance for larger tires up to 45mm in width, which makes it easier to ride rougher roads. It comes with integrated mounts, so you can customize your ride with racks or fenders. Whatever road or path you choose, Escape Disc is ready to roll. KEY PERFORMANCE FACTORS Balanced and efficient Lightweight ALUXX frame, fast-rolling 700c wheels, and confident upright positioning offer a balanced, efficient ride quality. Versatile and capable Powerful disc brakes and a wide range of gears help you increase your speed and tackle hills with more control. Rugged reliability Puncture-resistant tires feature the Giant EasyRide Tubeless system (on select models). Integrated rack mounts make it easier to carry your daily essentials or load up for weekend adventures.

Commute to work, ride to class, find new adventures in your daily routine. This flat-bar all-rounder is motivation to get your legs spinning. Balanced and efficient Lightweight ALUXX frame, fast-rolling 700c wheels, and confident upright positioning offer a balanced, efficient ride quality. Versatile and capable Powerful disc brakes and a wide range of gears help you increase your speed and tackle hills with more control. Rugged reliability Puncture-resistant tires and integrated rack mounts make it easier to carry your daily essentials or load up for weekend adventures.

With its confident, flat handlebar positioning and lightweight ALUXX aluminum frame, Roam Disc gives you all the best qualities of a mountain bike and a road bike. Its front suspension and new D-Fuse seatpost absorb road shocks and vibrations, adding comfort and control. It has powerful disc brakes and durable components, so it can take some bumps on rough city roads. And the fast-rolling 700c wheels can handle smooth roads or dirt with less risk of a flat tire, making it a great choice for town-to-trail adventures.

WITH ITS FLAT HANDLEBAR, COMFORTABLE UPRIGHT POSITIONING AND SMOOTH, POWERFUL DISC BRAKES, ROAM COMBINES THE BEST QUALITIES OF A ROAD BIKE AND A MOUNTAIN BIKE. NOW YOU CAN FOLLOW YOUR OWN ROUTE WHEREVER IT GOES. KEY PERFORMANCE FACTORS Agility and control Updated flat-bar frame geometry puts the rider in a position that balances efficiency with stability, and disc brakes give you added control on rugged roads or dirt. Smooth-riding comfort The D-Fuse seatpost and suspension fork absorb road shocks and vibrations, and tubeless tires let you run lower pressure for a smoother ride quality and a reduced risk of flats. Integrated rack mounts Compatible with rear racks, allowing easy cargo capacity for daily trips or longer treks. TECHS & FEATURES: ALUXX ALUMINUM TECHNOLOGY - This Performance level frame material features 6061 alloy with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. D-FUSE TECHNOLOGY - The D-Fuse seatpost and handlebar were designed to function as a system, absorbing road shocks and vibrations so you can ride farther, faster.

Push the pace on climbs, let loose on the descents. This aluminum hardtail gives you a feel for the trail with balanced, confident handling and a plush suspension fork. Built on a lightweight ALUXX aluminum frame that features classic hardtail design and the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC and trail riding. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It's a confident ride that's perfect for ambitious riders who want to take their off-road skills to the next level. Wheel size: - Size X-Small: 27.5-inch - Sizes Small – Medium: 27.5-inch or 29-inch - Sizes Large – XX-Large: 29-inch

Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips.

We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.

Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.

Get a feel for the trail with this all-new aluminum hardtail made for aspiring singletrack riders. It features stable, fast-rolling 29-inch or more-playful 27.5-inch wheels so you can push the pace on climbs and let loose on the descents. Built on a new lightweight ALUXX aluminum frame that features classic hardtail design plus the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC or light trail terrain. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It's a confident ride that's perfect for ambitious riders who want to take their off-road skills to the next level. Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch

Cruise in style and comfort with the Flourish Disc—the perfect companion for running errands or cruising with friends. With its lightweight design, easy handling, and reliable disc brakes, you'll feel confident and carefree on every adventure. Choose from a variety of models that feature trendy colors and must-have accessories, all designed to complement your unique style and enhance your riding experience. Confidence Inspiring Enjoy a seamless ride with the Flourish's lightweight and durable aluminum frame that features an effortless step-through design, as well as dependable disc brakes that ensure safe and secure stopping power in any weather or road condition. Comfortable Cruising Ride in comfort and control with pressure-relieving grips and the Selle Royal Essenza+ saddle, which offer support and reduce the impact of bumpy roads and paved paths. Fully Equipped Experience a carefree ride with a complete set of accessories, including fenders that block debris, a kickstand for easy parking, a chain cover that keeps your clothes spotless, and a hem weight that keeps your outfit secure when riding.

The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. The Xenon Mini might be small in size but packs a real punch in power. We spared no details here—with forged disc-ready dropouts, our very own aftermarket Clipper Junior rims, and parts from Promax and Tioga, the Xenon is a natural-born winner.

Buying a bike for your child can be daunting—that's why we developed the Zuma range to make it easier. Based on the concept of a kid-sized MTB bike, the Zuma bikes are incredibly lightweight. They feature a carefully researched geometry and are designed specifically around smaller riders as the perfect balance between a bike for a child to learn the basics on and a more advanced MTB for off-road riding conditions and weekend rides with the parents. These carefully spec'd bikes feature a super lightweight alloy frame and fork with double-wall rims and children's-specific aftermarket components from Promax, KMC, FSA, Vee Rubber, and Satori, making them suit the rider's size perfectly while keeping the look, feel, and ride of a high-end, full adult size MTB. Children are the future, and the Zuma line is designed to give them the best possible start for that future.

Main street, side streets or forest trails. Your choices are limitless with the versatile Rove.

The Asura features a lightweight but tough Chromoly/steel frame, a 100mm travel fork, and a stacked list of Radio, RST, and Tektro components that make a fun and exciting 26" machine that you won't be able to put down. It's ready for serious all-terrain fun on the streets, jumps, and pumptracks.

The Xenon Expert is the next step on the ladder to the top. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts, our very own aftermarket Clipper Junior rims, and parts from Promax and Tioga, the Xenon is a natural-born winner.

The Xenon Expert XL features a full parts overhaul. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts with tensioners, our very own aftermarket Oxygen tires, and Clipper Expert rims, the Xenon is a natural-born winner.

With its lightweight ALUXX aluminum frame, upright positioning and high-quality parts that give it a smooth, comfortable ride, the Escape Disc is totally versatile and totally fun to ride. It now features a high-quality composite fork and innovative D-Fuse seatpost. Both are great for smoothing out rough roads, absorbing shocks and vibrations, and giving you a smoother, more comfortable ride. The disc brakes deliver powerful braking performance in dry or wet conditions, and the 700c wheels with Giant EasyRide Tubeless tires (on select models) keep you rolling with speed, efficiency and a reduced risk of flats. As an added bonus, there’s clearance for larger tires up to 45mm in width, which makes it easier to ride rougher roads. It comes with integrated mounts, so you can customize your ride with racks or fenders. Whatever road or path you choose, Escape Disc is ready to roll. KEY PERFORMANCE FACTORS Balanced and efficient Lightweight ALUXX frame, fast-rolling 700c wheels, and confident upright positioning offer a balanced, efficient ride quality. Versatile and capable Powerful disc brakes and a wide range of gears help you increase your speed and tackle hills with more control. Rugged reliability Puncture-resistant tires feature the Giant EasyRide Tubeless system (on select models). Integrated rack mounts make it easier to carry your daily essentials or load up for weekend adventures.

The Alight Disc is redesigned with a fast and fresh outlook, and is equipped with comfort touchpoints, accessory mounts and dependable components, making this a versatile flat-bar road bike perfect for commuting and keeping an active lifestyle. Versatility Equipped with integrated mounts for fenders, a rear rack, and a kickstand, the Alight lets you customize your accessories so you can make room for all your essentials and stay clear of debris. Comfort Staying comfortable on your daily rides is a non-negotiable, so the Alight comes with shock-absorbing grips, a compliant D-Fuse seatpost, and a pressure-relieving saddle. Control The Alight's powerful disc brakes work in dry or wet conditions, and with the increased fork clearance, you can install up to a 40c tire, which allows for greater traction.

GET ON THE DIRT AND RIDE YOUR WAY TO YOUR FIRST SINGLETRACK. TEMPT IS THAT FRIEND THAT OPENS A WHOLE NEW WORLD TO YOU. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt's performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. XC Control A suspension fork offers control, comfort and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel. HIGHLIGHTS ALUXX ALUMINUM This performance level frame material features 6061 alloy with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. FRONT SUSPENSION 80mm (XS) or 100mm (S-L) with hydraulic lockout and preload adjustment. DISC BRAKE EQUIPPED Powerful disc brakes for confidence and control. 2.4-INCH TIRE CLEARANCE Enough room to run up to 2.4-inch wide tires, for added traction. INTERNAL CABLE ROUTING Derailleur and rear brake cables are routed internally for a weight-saving, clean look with better performance. DROPPER SEATPOST COMPATIBLE 30.9mm seattube diameter and clean internal cable routing allows for easy dropper seatpost upgrade. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Small – Large: 29-inch

Load up your maps and let the exploration begin! The Search C Framekit from Norco scoffs at the typical routes, churning through all manner of backroads thanks to a stiff, full carbon frame and Norco's Power Chassis technology. ARC Endurance engineering creates a supple ride quality with considerable tweaks to the seat post, seat tube, and rear stays. Your eyes will well up with happy, happy tears. The Search comes ready for adventure with frame-bolstering Armor Lite resin and "future-proof" universal internal cable routing. The Search C Framekit is the backbone of your next adventure.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

Push the pace on climbs, let loose on the descents. This aluminum hardtail gives you a feel for the trail with balanced, confident handling and a plush suspension fork. Built on a lightweight ALUXX aluminum frame that features classic hardtail design and the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC and trail riding. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It's a confident ride that's perfect for ambitious riders who want to take their off-road skills to the next level. Wheel size: - Size X-Small: 27.5-inch - Sizes Small – Medium: 27.5-inch or 29-inch - Sizes Large – XX-Large: 29-inch

With stylish urban looks, this flat bar commuter absorbs road chatter and is perfect for city or country rides. Complete with fast, reliable shifting and braking, this lightweight build is designed for comfort and finesse. Get ready to create bigger goals and tackle new adventures. Thrive blends the speed and agility of a road bike with a more comfortable, flat-bar upright riding position. The women's-specific frame features Liv's 3F Design Philosophy and lightweight ALUXX-Grade aluminum material for a quick, agile feel. The D-Fuse alloy seatpost reduces road vibrations for a smooth ride.

Built upon a frame of which most other aftermarket frames would be envious, the Crysis is wrapped in a generous helping of We The People parts, including the all-terrain 2.35" Overbite tires, Logic sprocket, and the Logic front load stem, new for 2021. The Crysis is available in 20.5" or 21" top tube sizes, both using our invest cast wishbone and taller 127mm head tube for a super clean and refined look.

With its quickness, durability and lightweight feel, this reengineered STP gives you more pop to help you up your game and do it with style. Made with a gusset-free ALUXX aluminum frame and 26-inch wheels, it has a low saddle height and taller front end so you can rail corners and stick your landings. Disc brakes will help you stop on a dime, and a 120mm suspension fork lets you go from fast street riding to rugged trails with total control. Available in two sizes, Regular and Large, for riders of all heights.

With its quickness, durability and lightweight feel, this reengineered STP gives you more pop to help you up your game and do it with style. Made with a gusset-free ALUXX aluminum frame and 26-inch wheels, it has a low saddle height and taller front end so you can rail corners and stick your landings. Disc brakes will help you stop on a dime, and a 120mm suspension fork lets you go from fast street riding to rugged trails with total control. Available in two sizes, Regular and Large, for riders of all heights.

A new kind of bike, the Legion is an urban weapon designed to ride through it all, one wheel or two. We designed our very own 6061-T6 alloy frame with "wheelie-specific geometry", making it super responsive and easy to pick up and maneuver, yet stable at high speeds. With the frame being alloy, it's low in weight but tough enough to handle anything you can throw at it (or throw it at!). Fully sealed Radio Pro wheels with massive 2.2" Radio tires and Tektro disc brakes, front and rear, make this wheelie machine simply unbeatable and unlike anything else out there right now. This year we tweaked the geometry, added a wild new paint finish, and added a full disc setup to the front.

The Audio is built around a larger 22" diameter wheel, providing a more stable ride without sacrificing the classic BMX look and feel. Perfect for the die-hard trail dogs or taller riders looking for a bike more fitting to their size without having to resort to a bike that simply isn't BMX. Using the full chromoly aftermarket spec frame, we designed a fork with an even sturdier and bombproof steer tube/crown area allowing you to push this thing as hard you can. We spent an incredibly long time dialing in the geometry on the Audio, as well as developing our own range of 22" specific parts like the Logic rim and Overbite tire. A bike that will surprise you with how well it rides, the Audio is leading the pack in the 22" revolution.

For those times when bigger is better, we offer a full range of 26" bikes that are ready for serious all-terrain fun. The 26" Fiend features a lightweight 6061-T6 alloy frame, a 100mm travel fork, and an 8-speed gear setup, making it perfect for both fun on the pump track and shredding in the streets. This is one fun and exciting 26" machine that you won't be able to put down.